Güddi is your shortcut to discovering better-for-you brands without the endless scrolling. The brands we carry aren’t average — and neither are the people we serve. From clean-ingredient snacks and functional wellness drinks to elevated hygiene staples and sustainable home essentials, we handpick brands and products that actually excite people. Most of the brands in our lineup aren’t found in big box stores — but you’ll find them in our in our webstore and vending machines, ready to be discovered. They’re the kind of brands you stumble upon on Instagram, fall in love with at first sip, and obsessively reorder. Think of Güddi as a mini Erewhon, minus the markup.